Principal Lifecycle Marketing Strategist

Company: Menlo Ventures
Location: Modesto
Posted on: March 1, 2025

Job Description:

About the RoleWe are looking for a Principal Lifecycle Marketing Manager to lead and scale Chime's Lifecycle Center of Excellence. This role will serve as the Lifecycle Function Lead, responsible for setting the strategic vision, governance, and execution of our customer lifecycle communications. As a key founding member and leader of Chime's Central Communications Council, you will establish best-in-class processes, optimize cross-functional collaboration, and drive measurable impact on member engagement and retention. This is a high-impact, highly visible role, ideal for a seasoned lifecycle marketing expert who thrives in both strategy and execution.The base salary offered for this role and level of experience will begin at $168,570 and up to $238,900. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.In this role, you can expect to

• Develop, uphold, and enforce Chime's Communications Playbook and Governance, emphasizing best practices in channel mix, messaging, and performance to meet or exceed industry standards.
• Partner with Program Management (PgM) to identify and improve end-to-end LCM processes.
• Own the adoption and refinement of taxonomy and eventing, ensuring a scalable and structured approach to lifecycle communications.
• Proactively identify comms impact opportunities between PMM, LCM, and other XFN teams (e.g., onboarding, product comms, in-app messaging, marketplace revenue, and more).
• Work closely with Research to leverage communication insights for more effective member engagement.
• Own and report on the communications scorecard in Monthly Business Reviews (MBRs), ensuring visibility into LCM performance.
• Define and track key lifecycle metrics, leveraging A/B testing and analytics to drive continuous improvement.
• Ensure lifecycle messaging is personalized, automated, and scalable through best-in-class platforms and tools.To thrive in this role, you have
  • 10+ years of experience in lifecycle and CRM marketing, including hands-on execution, experimentation, and collaboration with cross-functional teams (Creative, Compliance/Legal, CRM, Product).
  • Proven ability to attribute business impact to lifecycle comms and extract insights from data.
  • In-platform experience with lifecycle marketing tools like Braze, SFMC (or similar).
  • Strong expertise in eventing and triggers to enable personalized, automated campaigns.
  • Experience leveraging CMS platforms (e.g., Contentful) for content management and execution.
  • Familiarity with AI-powered lifecycle marketing tools or reinforcement learning experimentation.A little about usAt Chime, we believe that everyone can achieve financial progress. We created Chime-a financial technology company, not a bank*-on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.We know that to achieve our mission, we must earn and keep people's trust-so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall-our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.Because if we don't-who will?*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.What we offer
    • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote.
    • Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit.
    • Competitive salary based on experience.
    • 401k match plus great medical, dental, vision, life, and disability benefits.
    • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
    • 1% of your time off to support local community organizations of your choice.
    • Annual wellness stipend to use towards eligible wellness related expenses.
    • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
    • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
    • In-person and virtual events to connect with your fellow Chimers-think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
    • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.To learn more about how Chime collects and uses your personal information during the application process, please see the #LI-Hybrid #LI-AM1
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Keywords: Menlo Ventures, Modesto , Principal Lifecycle Marketing Strategist, Accounting, Auditing , Modesto, California